Tuesday, February 17, 2009

Marketing 101: Get Their Attention


Remember that Pets.com site where you could buy all kinds of pet stuff online and have it delivered to your door? And how it went under quickly when people realized it cost $50 to ship a $25 bag of dog food? Yeah. It's now a bland, generic pet info site owned by PetSmart.

So anyway, brick and mortar pet stores are still around, and competing for business just like everybody else. But we're willing to bet you haven't seen your local pet store advertising like this bunch does in Australia, in a NSFW kinda way.

No comments: